INTERSTITIAL ADS: A LOOK AT THEIR INFLUENCE AND PERFORMANCE

Interstitial Ads: A Look at their Influence and Performance

Interstitial ads represent a typical form of online advertising that appear during user interactions, such as concluding a level in a game or viewing a web page. These full-screen ads usually demand user attention for a short period before allowing them to proceed with their activity. While certain users consider them disruptive, interstitial ads d

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